Affiliate Partners

Join the Play Club affiliate programme and partner with us to grow a stable revenue stream. We work with publishers, streamers, affiliates and marketing partners across the UK and Europe, offering a straightforward partnership that’s built on transparency, regular communication and practical tools you can use right away.

Programme purpose

Our affiliate programme is designed to convert engaged audiences into long-term players while protecting player safety and regulatory compliance. We focus on high-quality traffic and sustainable performance, so partners can build recurring value rather than short-term spikes.

Partnership benefits

Partners receive a dedicated account manager, access to localised creatives and mobile-optimised landing pages, plus regular promotional calendars. We provide brand assets, guidance on compliant messaging and tailored offers for key markets in the UK. Promotions are adapted to local rules and player preferences to help you convert more effectively.

Commission structure

We offer flexible commercial models to suit different traffic profiles - revenue share, CPA, and hybrid arrangements are all available. Commission levels and thresholds are structured around performance and longevity, with options to review and renegotiate terms as volumes grow. Exact rates are discussed during onboarding so we can match the right model to your audience.

Tracking and reporting

All partners get access to a secure affiliate dashboard with real-time statistics, conversion reports and transaction history. Tracking links and campaign breakdowns make it simple to attribute traffic and measure ROI. Monthly statements and clear reconciliation data are provided so you always know how campaigns are performing and what to expect at payout time.

Marketing tools and support

We supply a library of banners, HTML5 creatives, video assets and deep links to specific pages and games. Creatives are refreshed regularly and tested for mobile performance. Our team helps with A/B testing ideas, landing page optimisation and compliance checks, and we share best-practice tips for on-site placements, social channels and streaming overlays.

Long-term cooperation

We aim for stable, long-term relationships based on mutual growth. Regular account reviews, seasonal campaign planning and bespoke deals are available for high-performing partners. Our approach is collaborative: we support responsible marketing, offer transparent reporting and work with partners to scale traffic while maintaining player protection and regulatory standards.

Getting started

Sign up to request a partner account and an account manager will contact you to discuss commercial options and onboarding. From initial setup to ongoing optimisation, we’re here to help you develop campaigns that perform for both you and Play Club.